How do you rank in the Google Map Pack
The Google Map Pack is an improved search option that shows results from searches as maps, with business listings, appearing above traditional blue-link organic results in Google. Ranking in it isn’t easy as its appearance is based on various factors – however you can implement best practices to improve local SEO and increase the chances of being listed in it for search terms that are relevant to your business.
Google uses a variety of criteria when deciding the businesses to include within its Map Pack, such as reviews and claims made on the listings, and how well-designed a business’s website and Google Business Profile are, among others.
Being included on the Map pack, it can boost the number of people who walk through your door, calls and overall business growth for your company, it also gives your brand the chance to grow its reputation while giving its competitors an edge who aren’t ranked.
Keep in mind it is important to note that Map Pack is distinct from traditional SEO and uses its own algorithm and optimizing strategies. To get higher rankings in the Map Pack, you must optimize all aspects that you have included in the Google Business Profile (GBP), seek positive customer reviews actively and create local landing pages using DataPins.
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Begin to optimize the GBP (Google Business Profile) now to boost your chances of getting ranked on the Map pack! Your aim should be to improve the accuracy of your location information as well as high-quality images and written descriptions that outline the services or products accurately and in depth. Make sure that your NAP (name address, address and telephone number) information is the same across platforms (this includes your website and your social networks).
Backlinks can also play an integral part in determining how a business’s rank on Google Maps packs and play a vital role in influencing results over the long term. You can create them by targeting local keywords with the creation of content that focuses on local SEO keywords and collecting links from related industry websites. Though this approach might take more time and resources up front, it often yields the most long-lasting results.
Good quality websites along with Google Business Profile design also are crucial to how well businesses rank within the Map pack. Therefore, you should use the Hike SEO software to keep track of progress and make necessary changes. Being included in relevant maps for search terms could increase the amount of popularity, visibility, and profitability for small to medium-sized businesses which ultimately leads to improved endurance of operations as well as greater revenue for the business the company.